Wednesday, May 12, 2021
Home Politics How Elections are fought in the times of Social Media

How Elections are fought in the times of Social Media

In India’s Lok Sabha elections last year, social media played an important part. There were campaigns and debates held on different platforms. Twitter and Facebook came up with different options for the first time so users can track election. I covered some of the aspects here.

After the success of the Indian elections, technological organizations headed towards different destinations to implement and improve on what they had achieved. In Brazil, Twitter encouraged leaders to use Twitter and Vine.

Facebook rolled out the “I am a voter” option in different countries. Google had dedicated portals for public information and trends. For UK election, Twitter has a new feature where parties can post ads according to the postcode of the tweets from different users.

If we head back home, for Delhi elections, Narendra Modi is installing Selfie booths at various places. This allows the users with an app in the booth to get a picture clicked with Narendra Modi.

Everyone knows that Modi is a social media buff, so he is riding on the jubilance of his “Chai Pe Charcha” campaign in 2014 and has rolled out the same model for the Delhi elections. Various leaders of BJP are connecting to people through Google hangouts.

Meanwhile, AAP is strongly campaigning on Twitter. And in December, Arvind Kejriwal joined WhatsApp in December. He asked people to connect with him and share the issues and opinions they are facing.

All the parties and leaders have their dedicated Facebook pages. On which they post important updates and pictures of their proceedings. Apart from that, various videos are made and released on Facebook and YouTube as a part of the campaign.

Targeted ads are new means to reach people. Parties are rolling out automated banner ads in different games on the mobile platform. Also, they are sending out SMSes and automated calls using web services.

Apps are another way to track the elections or get some information. Electoral office of Delhi has released their official app. AAP has their dedicated app called The Mango App.

News channels have been tracking the mood of the Delhi state’s public with social media analytics. Opinion Polls are held through the internet. There is one Android app called Delhi Election 15 which allows you to mock vote. OPIndia also has a vote predictor contest.

Election information and campaigning methods are switching from traditional to internet slowly. And Social media is creating a big impact on the results as well. It will be interesting to see the results and implication of technology on politics

(written by @IndianIdle)

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

Related Articles

Trending now

‘UP going the last mile to stop COVID-19,’ WHO lauds Yogi Govt’s efforts to tackle spread: Here is what the UP Govt is doing...

Efforts of Yogi Govt to tackle the Coronavirus surge gets acclamation from the World health organisation (WHO).

After oxygen, AAP govt plays politics over availability of COVID vaccines: Here is how they are wrong

The AAP Govt has begun diverting attention from its poor vaccination efforts by shifting the goalposts

Samajwadi Party’s Covid politics: Why they want to derail the vaccination drive in Uttar Pradesh

Akhilesh Yadav sent a very irresponsible message to his followers, that this is 'BJP’s vaccine' and 'I will not take this vaccine'.

Mumbai: Woman gets vaccination certificate without getting a jab, BJP demands audit

Hinting at a scam, Mulund MLA Mihir Kotecha has demanded an audit of every vaccine given to Mumbaikars suspecting there could be more cases like hers.

Enforcement Directorate books Anil Deshmukh under anti-money laundering law, to probe financial dealings: Details

The case by ED against Anil Deshmukh was made out based on the details of the corruption case filed by the CBI on April 24.

NCP supremo Sharad Pawar believes he committed a big mistake by making Uddhav Thackeray the CM of Maharashtra: Report

A report published in Marathi daily Tarun Bharat said that Sharad Pawar conveyed to Sanjay Raut that he made a big mistake by making Uddhav Thackeray the chief minister of Maharashtra.

Recently Popular

As Netizens trend #ArrestMunmunDutta, the actor apologises, says she was misinformed and did not intend to use casteist slur: Details

Actor Munmun Dutta, most famously known for playing the character of 'Babita Ji in 'Taarak Mehta ka Ooltah Chasmah', today posted a statement on Twitter, apologising

BMC chief explains why it is not the Modi govt but the states that need to be blamed for the oxygen crisis

BMC chief said that mismanagement of states is responsible for the oxygen crisis and increased number of SOS calls

Israel spy agency Mossad’s parody account pokes fun at Bollywood entertainer Swara Bhasker over her ‘#FreePalestine’ campaign

Swara Bhasker had posted a tweet calling Israel apartheid and terrorist state following the clashes at the Al Aqsa Mosque in Jerusalem

Iran: 20 year old youth Alireza Fazeli Monfared beheaded by half brother, cousins for being gay

Alireza Fazeli Monfared, a 20 year old Iranian youth, was murdered by his brother and cousins due to his sexual orientation.

NCP supremo Sharad Pawar believes he committed a big mistake by making Uddhav Thackeray the CM of Maharashtra: Report

A report published in Marathi daily Tarun Bharat said that Sharad Pawar conveyed to Sanjay Raut that he made a big mistake by making Uddhav Thackeray the chief minister of Maharashtra.

Cartoonist gets Twitter notice for a caricature of Maharashtra CM Uddhav Thackeray: Details

The cartoonist took to Twitter to share the copy of the notice he received from the legal department of the microblogging website.
- Advertisement -

 

Connect with us

254,923FansLike
541,747FollowersFollow
24,300SubscribersSubscribe