How Elections are fought in the times of Social Media

In India’s Lok Sabha elections, social media played an important part. There were campaigns and debates held on different platforms. Twitter and Facebook came up with different options for the first time so users can track election. I covered some of the aspects here.
After the success of the Indian elections, technological organizations headed towards different destinations to implement and improve on what they had achieved. In Brazil, Twitter encouraged leaders to use Twitter and Vine.
Facebook rolled out the “I am a voter” option in different countries. Google had dedicated portals for public information and trends. For UK election, Twitter has a new feature where parties can post ads according to the postcode of the tweets from different users.
If we head back home, for Delhi elections, Narendra Modi is installing Selfie booths at various places. This allows the users with an app in the booth to get a picture clicked with Narendra Modi.
Everyone knows that Modi is a social media buff, so he is riding on the jubilance of his “Chai Pe Charcha” campaign in 2014 and has rolled out the same model for the Delhi elections. Various leaders of BJP are connecting to people through Google hangouts.
Meanwhile, AAP is strongly campaigning on Twitter. And in December, Arvind Kejriwal joined WhatsApp in December. He asked people to connect with him and share the issues and opinions they are facing.
All the parties and leaders have their dedicated Facebook pages. On which they post important updates and pictures of their proceedings. Apart from that, various videos are made and released on Facebook and YouTube as a part of the campaign.
Targeted ads are new means to reach people. Parties are rolling out automated banner ads in different games on the mobile platform. Also, they are sending out SMSes and automated calls using web services.
Apps are another way to track the elections or get some information. Electoral office of Delhi has released their official app. AAP has their dedicated app called The Mango App.
News channels have been tracking the mood of the Delhi state’s public with social media analytics. Opinion Polls are held through the internet. There is one Android app called Delhi Election 15 which allows you to mock vote. OPIndia also has a vote predictor contest.
Election information and campaigning methods are switching from traditional to internet slowly. And Social media is creating a big impact on the results as well. It will be interesting to see the results and implication of technology on politics
Share and Support:
Support OpIndia by paying for content

Most read articles recently

Statue of all ironies: Pritish Nandy uses example of fake news to spread fake news

Pritish Nandy shared a fake image which was earlier shared by Youth Congress leader

West Bengal: TMC workers ‘purify’ the ground with Gangajal and cow dung after BJP holds a rally in Cooch Behar

TMC workers sprinkled Gangajal after applying cow dung on the ground where the rally was held.

Fact check: Did BJP President Amit Shah and PM Modi call Baniyas cheaters and accuse them of profiteering?

Earlier, Gujarat Chief Minister Vijay Rupani had also been accused of making a casteist remark, which turned out to be a Photoshopped image

2018 Assembly Elections: Here are the BJP internal survey numbers

The final results of all states are to be released on 11th December.
Image Source: Zee News

Sidhu knew of the opening before Imran Khan was sworn in, Kartarpur a bigger conspiracy by ISI: Captain Amarinder Singh

Pakistan General Bajwa had revealed the Kartarpur corridor news to Navjot Singh Sidhu even before Imran Khan was sworn in as their PM, Punjab CM Singh indicated “a bigger conspiracy" hatched by the Pak Army.

Uttar Pradesh: Samajwadi party leader detained after being caught on camera assaulting BJP spokesperson

Political leaders who are the so-called representatives of our country have often been seen indulging in such pettiness

Raghuram Rajan backed yet-to-be functional Krea University among 19 new institutes to get ‘Institute of Eminence’ tag

The earlier list which featured yet-to-be-functional Jio Institute was announced, the HRD ministry was mercilessly mocked
Vijay Mallya to be extradited

Big victory for India: UK court orders Vijay Mallya’s extradition who is wanted in India for a Rs. 9000 crore scam

The liquor baron, Vijay Mallya, is wanted in India in connection with an alleged scam worth Rs. 9000 crores and is to be extradited to India.

After stopping BJP’s rath yatra, West Bengal government allows Hindu-hater Bangladeshi Maulana to address meetings in the state

BJP's rath yatra banned, Bangladeshi Islamic preacher welcomed in West Bengal

25 Lakh fake beneficiaries found in Anganwadis of UP, Maharashtra and Assam

The Ministry of Women and Child Development had ordered the survey of Anganwadi Schemes after the crackdown of Assam government on ghost beneficiaries.

Latest articles

Connect with us

125,515FansLike
97,329FollowersFollow
6,059SubscribersSubscribe

Don't miss these